Last week GM announced that they will no longer be paying to advertise on Facebook, except for the pages that cost nothing to create. GM said that with the continuing rise of advertising costs, they question the effectiveness of certain media and are restructuring where the money is spent in order be more effective. Price concerns are not only confined to GM, with many large companies saying it is hard to know where is the best place to put their advertising money. The announcement came days before the highly anticipated Facebook stocks were to be publicly offered. The uncertainty in Facebook advertising has dampened enthusiasm for the stock as the shares for the social networking company tumble.

This week GM continues to cut its spending as they announce that they will not advertise in the next Super Bowl. According to GM’s global marketing chief, the Super Bowl advertising is effective but has become too expensive to justify the cost. Part of the GM advertising overhaul will include an emphasis on markets outside of the U.S., where GM hopes to expand into up-and-coming markets. Last year, GM spent almost $5 billion on ads.