Tesla Motors Inc., a Palo Alto, Calif. based company, is scheduled to make a public offering to trade at the end of the month in hopes of raising as much as $178 million. The electric car maker, best known for its one and only all electric Roadster model, plans to sell 11.1 million shares at about $15 per share.

At the end of last month the company announced a $50 million investment from Toyota Motor Corp., and that they would be moving into the automobile plant recently closed by Toyota.

Tesla said it lost $25.5 million in the first quarter of 2010, compared to a quarterly loss of $16.0 million a year earlier. For all of 2009, it lost $55.7 million less than the loss in 2008. While electric automobiles are seen as an emerging technology, they are considered an early-stage industry that could take a decade to become more established, making the Tesla offering riskier.

Coulomb Technologies, a leader in electric vehicle charging station infrastructure, has announced that they will be spending $37 million installing networked charging stations throughout the United States. The program will provide almost 5000 charging stations in Austin, Texas, Detroit, Los Angeles, New York, Orlando, Fla., Sacramento, Calif., the San Jose/San Francisco Bay Area, Redmond, Wash., and Washington DC.

A wide network of charging stations is expected to help quell fears that future electric car owners won’t be able to drive far beyond their home charging base. In support of the ChargePoint America program, three automakers have committed to deliver electric vehicles in designated US regions. The Chevrolet Volt, the Ford Transit Connect Electric and Ford Focus Electric through the “Ford Blue Oval ChargePoint Program”, and the smart for two electric drive will be introduced along with this program.

ChargePoint America will offer both home and public charging stations to individuals and businesses. Charging stations owners can set their own prices for charging through the Flex Billing™ system. The Flex Billing system enables station owners to set pricing as a function of time of day, calendar date, and driver – much like a parking meter. Those same stations can also be configured to provide “free” access to EV drivers.

Coulomb’s ChargePoint® Network, is open to all drivers of plug-in vehicles and provides authentication, management, and real-time control for the networked electric vehicle charging stations. The network of electric vehicle charging stations is accessible to all plug-in drivers by making a toll free call to the 24/7 number on each charging station, or signing up for a ChargePoint Network monthly access plan and obtaining a ChargePass™ smart card. Other future payment options include using any smart (RFID) credit/debit card to authorize a session or using a standard credit or debit card at a remote payment station (RPS) to pay for charging sessions. To locate available charging stations, visit mychargepoint.net and click “Find Stations”.

Ford Motor Co. will be investing $135 million at two Michigan plants that will help introduce five new models by 2012. Ford said it will begin selling two electric vehicles and three new hybrids to meet the new U.S. fuel economy standards. Ford plans to introduce a gasoline-electric version of its Lincoln MKZ sedan and an electric versions of the Transit Connect van this year, and the Focus electric car in 2011.

The investment will result in 220 new jobs by 2012, Ford said, including 130 hourly jobs at a trans-axle plant in Sterling Heights, Mich., and 40 hourly jobs at a Ypsilanti plant that will build battery packs. Fifty engineering jobs will be added as well.

Ford has eliminated 47 percent of its North American workforce since 2006, and had 70,000 workers in the region at the end of the first quarter. The company has cut costs and overhauled its model lineup to become less dependent on sport- utility vehicles and pickup trucks. The automaker ended three years of losses with a $2.7 billion profit last year as the U.S. auto market fell to the lowest level in 27 years.

An automobile plant recently close by Toyota in California will be opening up their doors again for Tesla Motors Corp. Backed by a $50 million investment by Toyota, Tesla will start making electric cars within the year, at the same plant that was shared by a Toyota/GM venture. “By working together with a venture business such as Tesla, Toyota would like to learn from the challenging spirit, quick decision-making and flexibility that Tesla has. Decades ago, Toyota was also born as a venture business,” Toyoda said in a statement.

Restarting the factory is a major achievement for California’s economic development and a rare victory for a state that many business leaders say has become uncompetitive because of more regulations and higher labor costs than other states.

But not everyone is happy. The move is a disappointment for Downey officials who had been in talks with the automaker, hoping the company would set up shop in a closed facility that had once been used to manufacture the space shuttle.

Toyota’s investment in Tesla is particularly important because the electric vehicle company will be competing against better capitalized and larger traditional manufacturers. When an established manufacturer decides to partner with newcomers it will considerably increase the probability of success by giving them manufacturing know-how and access to a distribution network

Fords “Transit Connect” all electric vehicle made its debut at the Los Angeles Petersen Automotive Museum this week. One of the first of four battery powered vehicles planned by Ford to hit markets by 2012. This electric powered version of a light duty cargo van has been available since 2003 on the global market and is a popular vehicle for government and corporate fleets. The vehicle can travel a maximum of 80 miles per charge, making it perfect for in town deliveries where there is a predetermined route. Both the brakes and the accelerator pedal incorporate regenerative technologies that extend the vehicle’s range by recharging the battery when the vehicle is slowing down. Production of the Transit Connect Electric will begin in the fourth quarter followed by the Ford Focus Electric passenger car next year.

General Motors Co. Vice Chairman Bob Lutz announced that when their Chevrolet Volt rolls off the assembly line, California will be the firsts market to see them in the show rooms. GM will provide 100 Volts and 500 charging stations for California utility companies in early 2011 for road testing. California was chosen as the first “test site”, because of it’s tax credit offerings, and infrastructure to accommodate electric cars.

The volt will be designed to comply with all overseas regulations in the hope of making it an international car. “This is uncharted territory for us,” Lutz said, but we expect to sell between 100,000 to 150,000 plug-in hybrids each year.

Based on the Detroit Auto Show, the automobile industry may be undergoing a huge transformation. There are dozens of hybrid vehicles and countless pure battery-powered cars. The market for energy alternative cars remains weak, but if strict emissions standards are imposed, demands could soar.

Ford Motor Company had a very strong showing, winning North American Car of the Year and North American Truck of the Year Awards. The car award went to the Ford Fusion Hybrid and in the truck category, Ford’s Transit Connect van. This is the sixth win in the truck category for Ford, the most of any automaker.

The awards recognize the vehicles that are “benchmarks” in their category based on factors including innovation, design, safety, handling, driver satisfaction and value for the dollar. Vehicles must be new or “substantially changed” to be considered.

Some other memorable displays are: General Motors with their new Chevy Volt, Mercedes B Class pure hydrogen fuel cell car, Audis A8 which won the eyes on design and Chrysler’s Gem which has sold more than 40,000 since 1999 and reportedly owns about 70 percent of the electric vehicle market.

If you haven’t traded in your car with the governments cash for clunkers program and you don’t foresee yourself buying an electric car in the near future, there are still some things you can do to make your car run as smoothly and efficiently as possible.

1. Use your cruise control whenever possible. In town this may not be feasible, but on the highway if you maintain a steady speed (less breaking and accelerations) your car will use less fuel. Avoid circling parking lots and rush hour traffic will also decrease your breaking and acceleration.

2. Don’t leave your car idling. Cars today don’t need to be warmed up before you drive. If you gently drive your vehicle until it has warmed up, your car will be running for a shorter period of time. If you’re sitting at a drive through, or just running in to the market to get something, always turn your engine off.

3. Use the highest gear possible for your speed. A higher gear means better fuel efficiency.

4. Use air conditioning as little as possible. Opening a window is often enough to cool down your car. On the highway however, the extra drag caused by having a window open will increase fuel consumption, so your probably better off using the a/c.

5. Don’t carry stuff you don’t need. The extra weight on the car and extra drag caused by roof racks will increase your gas mileage. Even snow on the car can increase your weight and drag.

6. Use your garage if you have one. (I could never understand why someone would have a garage and not use it.) The car will need less heating in the winter and less cooling in the summer. It’s more convenient for you and better for your car.

7. Keep your engine tuned and your tires inflated. A clean air filter and the right oil all contribute to better fuel economy. Take winter tires off when driving in good conditions they significantly increase fuel consumption.

8. Buy gasoline during coolest time of day – early morning or late evening is best. During these times gasoline is densest. Gas pumps measure volumes of gasoline, not densities.

I guess the best thing to do would be to cut down on your driving. Car pooling and planning your errands when your already out is a good way of reducing fuel emissions and saving yourself some money.