Ford’s Fiesta which will be arriving in the U.S. next summer as a 2011 model was designed for a 28 year old female named Antonella. She is attractive woman who lives in Rome and her life is about fun, friends, parties, and clubbing. What is so unusual is that Antonella in not real.
Ford invents characters to help them better understand their ultimate customer. They are using Antonella and others to help create a psychological profile. Ford has found that if you don’t give the designers this kind of information they design the cars for themselves instead of the public. Ford has been using this process since 2002.
Think you may be driving a lemon in California? Call the Law Offices of Delsack and Associates to answer your California Lemon Law questions. Call toll free 888-Ex-Lemon (888-395-3666).