General Motors – Page 41 – California Lemon Law blog

Earlier this month General Motors started a new advertising campaign to acquire a larger share of the California market. Californians tend to buy more hybrids and those in other states and are more environmentally conscious. Chrysler, too, wants to grab a share of California’s penchant for small, fuel-efficient car sales which it hopes to fulfill with its partner Italian automaker Fiat. GM has already gotten rid of its high fuel consumption lines of vehicles, in particular Hummer and instead will now focus on more fuel-efficient Buick, Chevrolet, Cadillac, and GMC vehicles. Chevrolet, Cadillac, and GMC already have gas-electric hybrids in their current 2009 product lines, which include the Chevrolet Malibu, Chevrolet Silverado, Cadillac Escalade, and GMC Yukon.

The main focus of GM’s green strategy will be the Chevrolet Volt, an electric hybrid designed to travel 40 miles on one charge, and thereafter have a three cylinder gas engine take over to recharge its lithium-Ion battery pack. The car will be offered for sale in the 2010 model year.

California, in 2008, represented 24.2% of America’s hybrid market which is more than two times the state’s historical share of new vehicle sales in this past decade. Although GM has been steadily losing ground to Toyota and Honda it was still ahead of Ford and Chrysler. In 2008 GM had a 14.2% share of new car sales whereas Ford had an 11.4%, and Chrysler’s was 7.5%. These were significantly less than Toyota’s 25.6% share and Honda’s 13.4% share.

Although 8.5 million cars and light trucks were assembled in the United States last year, the traditional Big Three automakers, Ford, Chrysler, and General Motors, only accounted for about 5 million of those. The remaining 3 million were built in the United States in American plants for manufacturers such as Toyota, Mercedes-Benz, Hyundai, Honda, and BMW. Making it more confusing is that the Big Three also have assembly plants in Canada and Mexico. Thus, American car buyers are faced with the question of whether a car manufactured by a company with its headquarters in Japan, but which has been built in Ohio, as is the Honda Accord, is more American than is a car from an American company headquartered in Michigan selling cars manufactured in Mexico, as is, for example, the Ford Fusion.

Toyota is the leading producer of vehicles built in the United States beating out Chrysler last year by a slight margin. In fact, Honda has been building its vehicles in the United States since as early as 1982 in its plant in Marysville Ohio. And in the 80s and 90s Canadian and Mexican plants were already turning out cars for the Big Three American manufacturers.

Therefore, what is euphemistically called “domestic content,” may not be domestic at all. Domestic content may include parts made in Canada and Mexico. However, while American auto workers are assembling vehicles in American plants for foreign manufacturers, labor is excluded from the determination of what is American-built. Thus, foreign auto manufacturers with assembly plants in the United States cannot factor in the value of American labor, nor be credited for it.

To further confuse matters while, for example, Honda builds its engines in its plant in Ohio for the Acura RTX, the country of origin is still listed as Japan. The reason is that one expensive part, the turbocharger, is actually manufactured and imported from Japan although installed by workers in the Ohio plant.

Clearly, determining whether a car is American-built is confusing and oftentimes misleading.

According to the Los Angeles Times, GM will stop producing the Pontiac Vibe in September of this year. This is part of General Motors plan to eliminate the Pontiac brand completely. They have been producing the Vibe at NUMMI, a plant owned jointly by General Motors and Toyota Motor Corp. in Fremont, California.

GM’s secured lenders are likely to be paid off in full. This is different than their counterparts at Chrysler where senior creditors were required to accept less than the full face value of their loans. GM’s reorganization plan will provide approximately $6 billion to pay off secured creditors. Subordinated lenders, however, typically GM’s bond holders, will likely recover only 12.5 cents on the dollar. While this may seem unfair the logic behind it is that the senior secured creditors were willing to accept a lower return in exchange for having a priority position in the event of the firm filing for Chapter 11 protection. Bondholders, and other subordinated lenders, had agreed to accept a higher return but along with that took the risk that they could sustain significant losses in the event that General Motors had to file for bankruptcy protection.

It has been reported that GM is close to concluding a deal with Koenigsegg, a Swedish manufacturer of high end sports cars. This was reported on Swedish television which also reported that a group of Norwegian investors were part of the proposed deal. Saab, operating under Swedish law, had separated from GM in February and thereafter announced that it was seeking new investors to take over the company. Thus far, unlike the United States government, the Swedish government has refused to provide any loan guarantees or capital infusions. It is withholding such decisions until there is an actual sale of the company. Koenigsegg is a small manufacturer of high-performance sports cars which was founded in 1994 and is recognized as a company that produces ultra fast cars and for its attempts to break speed records.

It is expected that many GM cars will be sold at heavily discounted prices particularly by dealerships scheduled to close during this period.

Want to know more about the California Lemon Law, call the Law Offices of Delsack and Associates at 888-Ex-Lemon (888-395-3666.)

Because of the bankruptcy laws. GM may cancel its franchise agreements with dealers and has thus far announced plans to close more than 1,100 dealerships and may announce further cuts.

Think your GM vehicle may be a lemon. In California call the Law Offices of Delsack and Associates. We specialize in the California Lemon Laws and are happy to answer your questions. 888-Ex-Lemon (888-395-3666).

No. It is reorganizing under Chapter 11 of the United States Bankruptcy Code which allows companies to reorganize by selling off assets, canceling contracts, closing operations, and restructuring its debt. Once a company achieves these goals it may emerge from bankruptcy as a new corporation with a “fresh start.”

If you think your GM vehicle may be a lemon, please call our offices and we will be happy to answer any questions you may have and do a free case review for you. 888-Ex-Lemon (888-395-3666).

Category Archives: General Motors

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GM to Cease Production of Pontiac Vibe in California

GM’s Secured Creditors to Be Paid in Full

GM Prepared to Sell Saab Interest

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How many GM dealerships will close because of the bankruptcy?

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