Ford is working hard to become the leader in hybrid and electric vehicles (EV) as they invest over $130 million to build an advanced electrification center in Dearborn, Michigan. The facility will employ approximately 1,000 engineers and will accelerate the companies EV development capabilities. The company hopes to top the market by launching five new electric or hybrid vehicles this year alone. Ford has just recently started developing their own transmission technology which will be built on the same platform as their mainstream gasoline engines. This has allowed them to cut the costs by 30% and will also allow the company to build vehicles according to consumer demand. Amy Machesney, the C-Max marketing manager said Ford feels it now has a product capable of competing with Toyota, and we are confident our EV and hybrid vehicles are comparable to the Prius.

Toyota has announced a recall for certain 2006-2011 Toyota Rav4 and 2010 Lexus HS250H vehicles because of a problem with the rear suspension. According to the recall report, if the nuts on the rear suspension arm are improperly tightened during a wheel alignment service, the tire rod will develop movement which could lead to rust and damage to the threads. The tire rod could fail causing an abrupt change in the vehicles alignment leading to loss of vehicle control. Drivers who notice a strange noise coming from the rear of their vehicle are asked to contact their nearest dealership as soon as possible. Toyota is working on a repair for the problem and will send out notifications as soon as possible. Owners wanting more information about the problem can contact Toyota at 1-800-331-4331 or Lexus at 1-800-255-3987.


Automobile manufacturers reported strong vehicle sales in June despite analysts predictions that the automobile economy is likely to slow for the summer. The average increase for dealership sales was 22% with Toyota and Honda showing the strongest gains. Consumer interest in larger vehicles, such as pickup trucks and sport utility vehicles (SUVs) is being attributed to a sudden drop in the price of fuel, and low interest rates and the release of new models is bringing in consumers who have been delaying purchasing a new vehicle because of lack of confidence in the economy.

German automobile manufacturer BMW and Japanese automobile manufacturer Toyota have announced that they will be expanding a 2011 agreement between the two companies to share strategic technologies in four different areas. BMW and Toyota emphasized that they have no intentions of building stakes in each others companies. Both say they share the same strategic vision of sustainable individual future mobility and feel their alliance will only strengthen both companies competitive position in sustainable future technologies. The agreement includes:

  • The joint development of a fuel cell system.
  • The joint development of architecture and components for a future sports vehicle.
  • Collaboration on power train electrification.
  • Joint research and development on lightweight technologies.

The agreement will also end any further discussions of BMW working with General Motors and will eventually dissolve a joint venture with France’s PSA Peugeot Citroen to share components for hybrid cars.

Toyota’s 2009 unintended acceleration problems continue as Toyota announces a recall for certain 2010 Lexus RX350 and 2010 Lexus RX450H vehicles manufactured between November 2008 through September 2010. According to the recall report, the accelerator pedal could get trapped under an unsecured or incompatible floor mat, allowing the vehicle to accelerate out of control. An accident could result if the the driver fails to rectify the problem quickly. Lexus will begin notifying owners of the problem starting in August, and will modify the accelerator pedal and replace any floor mats not specified for the vehicle. Owners wanting more information about the problem can contact Lexus at 1-800-255-3987.

The National Highway Traffic Safety Administration (NHTSA) is expanding an investigation into defective power window switches in some Toyota and GM vehicles. Both investigation began in February after vehicle owners reported intermittent power windows, the smell of smoke, and in rare occasions fires. If the investigation leads to a recall, approximately 1.4 million Toyota and 342,000 GM vehicles could be involved. The vehicles under investigation includes:

  • 2007-2009 Toyota Camry
  • 2007-2009 Toyota Yaris
  • 2008 Toyota Highlander Hybrid SUVs
  • 2006-2007 Chevrolet TrailBlazer SUVs

The NHTSA said that it also will evaluate other GM vehicles with the same underpinnings. They include:

  • Buick Rainier
  • GMC Envoy
  • Isuzu Ascender
  • Saab 9-7X SUVs

Toyota and Subaru are recalling certain 2013 Toyota Scion FR-S and 2013 Subaru BRZ vehicles to update the owners manual information regarding the passenger side air bag. According to the recalls, the owner’s manual contains inaccurate information on the operation of the occupant classification system (OCS) which could increase the passengers chance of injury during certain crash conditions. The recall does not require the owner to take their vehicle to their dealership. Toyota and Subaru will be notifying owners of the problem and will mail out corrected manuals starting in June. Owners wanting more information about the problem can contact Toyota at 1-866-707-2466 and Subaru at 1-800-782-2783.

Toyota will be recalling a small number of 2013 Lexus GS350 cars manufactured between December 12, 2011 to February 7, 21012. The Problem is with the programming for the variable gear ratio steering (VGRS) system. If the engine is restarted immediately after the vehicle has been parked and the steering wheel is turned, the steering wheel could become off centered. Off centered steering will result in an unexpected maneuver which could result in a crash. Toyota will notify owners who can take in their vehicles to have the VGRS system updated. For more information about the problem, contact Toyota at 1-800-331-4331.