A new version of Ford’s Taurus will be shown in dealer showrooms in mid August. Ford had decided to scrap the Taurus name after 20 years and planned on calling its new sedan the Ford 500. Despite the fact that the Taurus reputation had grown tarnished as it became the basic vehicle of rental car fleets, Ford nevertheless calculated that the Taurus brand still had marketability. The base price will be $26,000, somewhat more than competing models.

In the late 1980’s Taurus sales were more than 500,000 units a year. Ford is looking to sell somewhere between
50,000 to 75,000 units annually for its new model.

If you have questions about the California Lemon Law, call the Law Offices of Delsack and Associates for a free consultation at 888-Ex-Lemon (888-395-3666).

Ford’s Fiesta which will be arriving in the U.S. next summer as a 2011 model was designed for a 28 year old female named Antonella. She is attractive woman who lives in Rome and her life is about fun, friends, parties, and clubbing. What is so unusual is that Antonella in not real.

Ford invents characters to help them better understand their ultimate customer. They are using Antonella and others to help create a psychological profile. Ford has found that if you don’t give the designers this kind of information they design the cars for themselves instead of the public. Ford has been using this process since 2002.

Think you may be driving a lemon in California? Call the Law Offices of Delsack and Associates to answer your California Lemon Law questions. Call toll free 888-Ex-Lemon (888-395-3666).