{"id":987,"date":"2010-04-06T09:17:43","date_gmt":"2010-04-06T13:17:43","guid":{"rendered":"http:\/\/www.calemonlaw.com\/blog\/?p=987"},"modified":"2010-04-06T12:48:57","modified_gmt":"2010-04-06T16:48:57","slug":"hyundai-expands-into-luxury-car-manufacturing","status":"publish","type":"post","link":"https:\/\/www.calemonlaw.com\/blog\/?p=987","title":{"rendered":"Hyundai Expands Into Luxury Car Manufacturing"},"content":{"rendered":"<p><a href=\"http:\/\/www.calemonlaw.com\/blog\/wp-content\/uploads\/2010\/04\/equus.jpg\"><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/www.calemonlaw.com\/blog\/wp-content\/uploads\/2010\/04\/equus.jpg\" alt=\"\" title=\"equus\" width=\"150\" height=\"102\" class=\"alignleft size-full wp-image-989\" style=\"float: left; margin: 0pt 10px 10px 0pt;\" ><\/a>Hyundai hopes to expand their auto manufacturing into the luxury car business with their new Equus luxury sedan.  The Equus is similar to the Lexus LS 460 and the Mercedes-Benz S550 as they are the same size and equipped with similar horse power.  This strategy, similar to Honda starting Acura and Toyota starting Lexus in the 1980&#8217;s, has been successful for Honda and Toyota, but due to the economy these days, Hyundai may experience difficulties. <\/p>\n<p>The Equus will sell for $50,000 to $60,000, according to Hyundai executives. The exact price will be announced closer to the sales launch, but they say it will be thousands of dollars less than a similarly equipped Lexus or Mercedes.  Hyundai will also offer customers an iPad with their new car in an attempt to tap into the hype over Apple&#8217;s new tablet computer.  Loaded with a digital version of the owner&#8217;s manual and pre-loaded applications for making service appointments Hyundai hopes to make their vehicle more attractive to the technological consumer.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Hyundai hopes to expand their auto manufacturing into the luxury car business with their new Equus luxury sedan.  The Equus is similar to the Lexus LS 460 and the Mercedes-Benz S550 as they are the same size and equipped with similar horse power. <a href=\"https:\/\/www.calemonlaw.com\/blog\/?p=987\">Continue reading <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[49],"tags":[],"class_list":["post-987","post","type-post","status-publish","format-standard","hentry","category-hyundai"],"_links":{"self":[{"href":"https:\/\/www.calemonlaw.com\/blog\/index.php?rest_route=\/wp\/v2\/posts\/987","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.calemonlaw.com\/blog\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.calemonlaw.com\/blog\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.calemonlaw.com\/blog\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.calemonlaw.com\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=987"}],"version-history":[{"count":6,"href":"https:\/\/www.calemonlaw.com\/blog\/index.php?rest_route=\/wp\/v2\/posts\/987\/revisions"}],"predecessor-version":[{"id":994,"href":"https:\/\/www.calemonlaw.com\/blog\/index.php?rest_route=\/wp\/v2\/posts\/987\/revisions\/994"}],"wp:attachment":[{"href":"https:\/\/www.calemonlaw.com\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=987"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.calemonlaw.com\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=987"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.calemonlaw.com\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=987"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}