If you have been complaining about your GM vehicle on Twitter or Facebook, don’t be surprised if you actually get a response form GM offering to help you with your problems. In order to be more proactive in dealing with customers, GM is hiring customer service agents to monitor social networking websites looking for people who are not satisfied with their GM vehicles.

Because social networks connect people at low cost, businesses can use it to expand their contacts, act as a customer relationship management tool and advertise products and services around the world. Companies no longer need to spend countless hours developing new methods of customer service. Instead, customers can post messages, complaints, stories, and other sources of information about companies. With this data, companies can act quickly to trace, correct, and learn from mistakes.

General Motors Co. said Tuesday that they plan to pay off their government loans this year, five years ahead of schedule. They say that production and sales have increased in the beginning of 2010 and repaying government loans has been a top priority. The government’s autos task force set a repayment deadline of 2015, but GM has already paid back $2.4 billion and plans to pay the rest by June. The money is expected to come from public stocks which will be offered when the markets and the company are ready.

But GM may have some competition. Ford Motor Co., which didn’t take government aid, reported a $2.7 billion profit for 2009, outselling GM in February for the first time in over a century. Toyota Motor Corp. came close to outselling GM last month when it used heavy incentives to lure buyers after a series of safety recalls.

Things are also on the mend at Chrysler Group LLC, which also went into bankruptcy protection last year and is now managed by Fiat SpA. Chrysler CEO Sergio Marchionne said last week that the automaker has $5 billion in cash on hand and expects to break even this year.

But the improvements in the auto industry has come with sacrifices. Auto manufactures were forced to downsize by stopping production or selling off some brands, closing down dealerships and laying off thousands of employees.

Toyota could be receiving a $16.4 million fine from the National Highway Traffic Safety Administration (NHTSA) for their delay in notifying authorities about problems with acceleration pedals. Additional fines for their handling of the recall and civil suits could add up to millions more. “We now have proof that Toyota failed to live up to its legal obligations,” said Transportation Secretary Ray LaHood. “Worse yet, they knowingly hid a dangerous defect for months from U.S. officials and did not take action to protect drivers.”

Toyota said in a statement that it had not received formal notification from NHTSA about the fine, but that it has taken “a number of important steps to improve communications with regulators and customers on safety-related matters as part of strengthened overall commitment to quality assurance.” The steps include appointing a new chief quality officer.

Under federal law, Toyota has five days to agree to the fine or negotiate a different agreement with NHTSA. If it fails to reach an agreement, it can appeal the fine in federal court.

Hyundai hopes to expand their auto manufacturing into the luxury car business with their new Equus luxury sedan. The Equus is similar to the Lexus LS 460 and the Mercedes-Benz S550 as they are the same size and equipped with similar horse power. This strategy, similar to Honda starting Acura and Toyota starting Lexus in the 1980’s, has been successful for Honda and Toyota, but due to the economy these days, Hyundai may experience difficulties.

The Equus will sell for $50,000 to $60,000, according to Hyundai executives. The exact price will be announced closer to the sales launch, but they say it will be thousands of dollars less than a similarly equipped Lexus or Mercedes. Hyundai will also offer customers an iPad with their new car in an attempt to tap into the hype over Apple’s new tablet computer. Loaded with a digital version of the owner’s manual and pre-loaded applications for making service appointments Hyundai hopes to make their vehicle more attractive to the technological consumer.

As federal regulators consider making brake override systems mandatory on all vehicles, General Motors is taking the initiative to install the system in all its new vehicles world wide by 2012.

GM has not had major problems with unintended acceleration, but the company said it was taking the step as a means of reassuring customers about the safety of its vehicles. GM plans to install the software for the system in the electronic throttle control systems of newly manufactured vehicles. The automaker already used it in several models in the United States, mostly high horsepower vehicles like the Chevy Corvette.

The U.S. Department of Transportation (DOT) and the U.S. Environmental Protection Agency (EPA) have come out with their long awaited national greenhouse gas emissions standards. These standard are expected to significantly increase the fuel economy of all new passenger cars and trucks sold in the United States.

Starting with 2012 models, automakers are required to improve fuel economy and reduce greenhouse gas emissions by approximately five percent every year until the established fuel economy standards are met. NHTSA and EPA expect automobile manufacturers will meet these standards by more widespread adoption of conventional technologies that are already in commercial use, such as more efficient engines, transmissions, tires, aerodynamics, and materials, as well as improvements in air conditioning systems.

The new program is expected to:

  • Reduces carbon dioxide emissions by about 960 million metric tons over the lifetime of the vehicles regulated, equivalent to taking 50 million cars and light trucks off the road in 2030.
  • Conserves about 1.8 billion barrels of oil over the lifetime of the vehicles regulated.
  • Enables the average car buyer of a 2016 model year vehicle to enjoy a net savings of $3,000 over the lifetime of the vehicle, as upfront technology costs are offset by lower fuel costs.

Although the standards can be met with conventional technologies, EPA and NHTSA also expect that some manufacturers may choose to pursue more advanced fuel-saving technologies like clean diesel engines, hybrid electric vehicles, and electric vehicles.

After 25 years, California’s last automobile plant will be closing it’s doors. Toyota announced the closure last year shortly after General Motors Co. pulled out of the facility which was a joint venture between the two companies. The plant made Toyota Tacoma trucks and Corolla sedans. The last Tacoma rolled off the assembly lines last week, and the production of the Corolla ended Thursday. Over four thousand jobs will be lost due to this closure.

Under the governments new Car Assessment Program automobile crash tests will be receiving lower grades even though auto manufactures have improved crash protection on their vehicles. This is due to the addition of a side impact test and safer injury criteria for the existing front and side impact tests. The system is being revised to deal with “grade inflation”. So many vehicles now receive five star ratings that the safety conscious consumer has little help in choosing the vehicle that will protect them best.

The scoring system takes effect in 2011 with the new models and is sure to cause confusion amongst dealers and consumers. The National Highway Traffic Safety Administration says it will conduct an extensive public education campaign to educate everyone on the changes. “The newly overhauled five-star rating system significantly raises the bar on safety,” Ron Medford, acting deputy director of NHTSA, said.